Fashion is a distinctive part of our lives, every day we make the decision about what we are going to wear. It is a $3 trillion a year industry employing over 50 million people who are mainly women from all over the world.
So when we consider what it means to do good design or good purchasing what does that entail? Given the depth of the impact fashion makes, can we make this positive? This question is both for brands and for consumers.
What responsibility do we have to change the world around us?
One of the biggest challenges facing the world now is population growth – there is more of us and that means we are going to be eating more food, using more energy and wanting more fashion. We need to weigh up what is most important to us, how we can have clothing we love but that doesn’t use up the resources we need for food and other things.
10 years ago, in London alone were only buying a quarter of what we are buying today. Still the same days in the week, still one body but we are consuming more, buying it, wearing it, discarding it and causing this wasteful culture. This means we are not accounting for the people making our clothes or for nature. The cost to society to make these garments is huge – so why do we not value it?
Everything in our wardrobe has come directly from nature which we often do not think about, fashion comes from the ground it has a way of connecting us back to where we come from.