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Top 4 Fashion Trends For SS20

Sustainability


Sustainability is the most pressing issue for Spring Summer 2020, and designers that manage to incorporate ethical practice, material innovation and new design will be most relevant in the upcoming seasons.

The lean towards minimal dressing and modular pieces offer consumers the freedom to layer up their choices. However, just because styles are minimal doesn’t mean they don’t employ statement volume and fashion edge.

Designers are looking to promote sustainable ideals through star pieces with enduring longevity.  

Detachable and reversible pieces are a key way for styles to become multi-use. Try our organic reversible jumper in navy and orange.

The slowing pace of fashion trends means the key summer shapes and details such as the volume sleeve, smocks, shirring and tiering can translate into transitional and Autumn/Winter drops through fabrication and print.

The importance of legacy prompts designers to draw on historical influences such as the mutton sleeve and vintage florals to create new hybrid trends.

Top 4 Fashion Trends For SS20 Sustainability

Pastel Extravagance


The full volume puff sleeve dress has shown itself to be an empowering trend for women employing the feminine and playful smock and babydoll silhouettes in pastel, gauzy fabrics.

Tulle is the fabric of the moment while layered transparency through flocking and foiled meshes will be key for next season.  

Square necklines have established themselves as a key category for the past few seasons. Ruched busts, shirring and back details update the trends.

Bubble hems, on skirts and dresses, is an emerging silhouette suited to the fashion-forward consumer and perfect for party dressing.

Key Fabrics and Sustainability Checks

Texture is a fun way to embrace tactile dressing through fringed, bubbled and crinkled surfaces, updating basic shapes. Looking for recycled textile meshes and Tulle.

For our take on this trend check out our puff sleeve tops that can be matched back with any wide leg trouser.

Our Edit


Pastel Extravagance

Romance in Volume


The romantic blouse and dress are a key takeaway from the recent shows and reflect the Neo Victoriana trend that has been bubbling under for the past few seasons.

The prairie style is updated with a cleaner look but gathers, high necks and ruffles still offer plenty of mileage for new exaggerated blouse designs. Historical influence is seen in leg of mutton and bishop sleeves. For a romantic sensibility take inspiration from our Organic Cotton Checked Sleeve Top and Striped Volume Sleeve Blouse

The romantic dress draws on the broad appeal of the midi dressand champions key details such as the drop hem, tiers and volume sleeve. Billowing sheers are employed for a soft, layered aesthetic.

A-line silhouettes were seen across the shows, remaining a versatile shape for retailers as they flatter a variety of ages and body types.

Key Fabrics and Sustainability Checks

For crisp volume on blouses and dresses, Organic Cotton is the fabric of choice.

Structured sheers such as organza are the largest new fabric category while chiffon offers a commercial approach. Look at choosing recycled blends of chiffon.

Our Edit


Romance in Volume

Top 4 Fashion Trends For SS20 Sustainability
Top 4 Fashion Trends For SS20
Top 4 Fashion Trends For SS20 Sustainability
Top 4 Fashion Trends For SS20

Essential Minimalism


Slouchy styles remain key in an era of comfort however there is a move away from the sportswear styles prevalent in past seasons, to a more formal approach through semi-tailored pieces. These styles reflect the growing trend of relaxed work culture, offering options that translate from the home to the street.

The utility boilersuit is updated through separates and softer all in ones in fluid fabrications. Shop ours here.

The parachute trouser shows a return to minimal styling with deep pleats and a tapered leg towards the hem. Neutrals underpin this look but pick soft lilacs and slate blue for a statement. As seen on the streets the bloggers are styling this tucked into boots.

Ankle details are a new update demonstrated by the emerging trend of the adjustable hem trouser. Self-ties and buckles tap into a formal aesthetic and offer the consumer freedom to personalise the look. Get the look with our Utility Cargo Trousers.

The soft midi skirt has become a staple, riding on from the success of the satin slip. Bias cut silhouettes draw on a 90’s aesthetic with asymmetry and fluted hems looking new.

Key Fabrics and Sustainability Checks

For drapey styles look to use FSC certified silk or cellulosic blends.
For relaxed styles organic tencel jerseys bring that luxe feel.

Our Edit


Essential Minimalism

Top 4 Fashion Trends For SS20

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